Define Your Brand Purpose: Clarify what makes your business unique and how to communicate that to your audience.
Develop Your Brand Story: Learn to develop a narrative that resonates and connects with your customers.
Create a Visual Identity: Build a cohesive look and feel that represents your brand across all platforms.
Build Consistency: Establish a strong foundation that makes everything—from social media posts to business growth—easier and more effective.
Intro to Brand Foundations
Section 1: Laying the Groundwork
Worksheet 1: Building Brand Credibility
Section 2: Defining Your Brand
Worksheet 2: Define Your Values
Worksheet 3: Articulate Your Qualities
Worksheet 4: Your Brand Snapshot
Section 1: Know Your Audience
Worksheet 5: Audience Profile
Worksheet 6: Bringing It Together
Section 2: Reaching Your Audience
Worksheet 7: Choosing Your Channels
Section 3: Appealing to Your Audience
Worksheet 8: Design Support Tips
Keeping it Fresh
Worksheet 9: Maintenance Tips
Your brand is the foundation of your business, just like a solid base is key to building a house. Brand Foundations will help you create a brand that’s aligned with who you are and how you do what you do. By taking the time to get the essentials right, everything else—whether it’s launching your website or sharing your story—will fall into place with ease.
We’ve broken the course into bite-sized, manageable steps, making it easy to follow, even if branding feels overwhelming. Whether you’re at the start of your journey or refining your brand, this program will help you gain the clarity and confidence you need for success.
Create a brand that reflects your unique business and gives you the confidence to grow. Let’s build something great—together.
Brand experts with 20+ year's experience
